TapMango Spotlight - GET GRILL

Chef Bab T is the maverick behind GET GRILL. GET GRILL is an Afro-Asian style restaurant in Brampton serving grilled foods seasoned with loads of flavour. All the sauces, seasonings and condiments used in the restaurant are produced in-house. They even carry their own line of seasonings under the I-Spice brand.

For many years Chef Bab T worked in the city, opting to work/volunteer in local Bistros and Pubs in the summer months or whenever it was convenient. However his preoccupation with working 9am to 5pm was challenged by an encounter in 2007 that would set him on this unfolding path.

Chef Bab T (babtee) as he likes to be called is an exemplary person. His love for cooking, either indoors or outdoors is desirably infectious. When asked where he draws his inspiration from, Bab T explains; it’s from all the subtle vibes that usually go unnoticed, e.g. nature’s colors or rained-in days… and an insatiable desire to provide a service he is very passionate about. He adds “We all visit the same farmer’s markets, butcher’s store and supermarkets or at least have access to them, what sets great Chefs apart is the processing of the produce between the store and the dinner table!

In creating scrumptious, lip-smacking dishes with a cross cultural, multi-ethnic appeal, Chef Bab T draws on his experiences across 3 continents and over a dozen countries and cultures and blends this with his artistic flair and knack for creating lip-smacking exotic dishes that leave your taste-buds guessing, and you… wanting more!

So get out there and get the Chef Bab T treatment, you won't regret it. And while you're at it, get their Loyalty Tag and start earning rewards.

Both Get Grill Loyalty and TV are powered by TapMango.


Share this post

What is a Loyalty Program?

Loyalty programs are marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.

Loyalty programs benefit the economy because they encourage spending, therefore increasing the cash-flow, and in-turn raise revenues for businesses while providing consumers with discounts and other incentives.
Starting a loyalty program has proven to raise profits. In a report released by the National Restaurant Association, 77% of the responding members said loyalty programs helped drive business to their restaurants. In addition to driving business, 90% of the respondents said loyalty programs create a competitive advantage for their brand.
Loyalty programs also provide businesses with consumer demographics so they can better accommodate the needs of their clientele. Consumers benefit by saving money on their purchases, receiving cash-back, or earning rewards such as free hotel stays or free flights. Loyalty programs are a way for businesses to say "thank you" to their customers for staying loyal.

For a small business, a loyalty program is a great way of showing customers that they are valued. They encourage return business and help you gather information about your customer demographic. Loyalty programs can also boost marketing efforts. Email campaigns that target loyalty program members are more successful – generating higher open rates, transaction levels and revenue.
Industry experts believe the future of loyalty programs lies in mobile technology. But not everyone has a smartphone or the right app loaded to take advantage of your program. The key is creating a program that is accessible to all and easy to use. It’s increasingly important to cater to the growing mobile loyalty trend, because chances are, many customers are tech-savvy. Services that offer social media integration make it easy for customers to share awesomeness of the business with their friends and even earn points for likes, shares and online reviews.

How better to reward customers? Freebies don’t always appeal to all and they can even de-value the services. For small businesses, customer loyalty is founded first and foremost on great service, a personal greeting, and the tried and tested quality of the products or services. So think of ways to make incentives and rewards as unique as the business. Experiential rewards are always popular. For example, a hair salon could offer a monthly workshop that offers free makeover tips to loyal customers. These experiences add value to customers’ lives, build community, help the business stand out and give customers reason to keep coming back. Communicate regularly with the members. Segment them out in the emails to direct marketing efforts and communicate with them often. Share news of upcoming loyalty incentives or events and don’t forget birthdays – offer something unique to members or opt-in email subscribers during their birthday month.

Loyalty programs continue to grow and it is proven they can be quite effective. The Forbes magazine described a study, “Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs,” which Drèze conducted with Wharton marketing professor Stephen Hoch. In it, a “baby club” loyalty program increased sales of baby products by 25% on average over a six-month period. It did that by increasing the number of transactions with baby products. It also increased the amounts purchased in each transaction and boosted store traffic by 5%.
Drèze and Nunes are continuing their research into loyalty programs.

Through experimentation and real-life adaptations, having a loyalty program for your business proves to be extremely advantageous. Increasing the amount of customers returning for another purchase increases revenue and creates advertising for you firm, through word of mouth. Loyalty programs can, potentially, lead to exponential increase in sales.

Share this post