How a Two-Store Supplement Shop Built a 32,000-Member Loyalty Engine
How a customizable rewards program and relentless SMS turned two supplement shops into a 32,000-member, $1.7 million loyalty engine.
A Mixed Basket and a Retention Problem
Nutrishop Riverside and Moreno Valley aren’t typical retail. The basket swings from a single protein bar to a high-ticket supplement stack, so a generic, one-size-fits-all rewards program was never going to fit. Wade, the owner, wanted something he could customize and make his own.
He had been running a rigid previous program: limited customization, hard-to-reach support, no customer-facing screen, and no built-in email, which forced a separate Mailchimp bill that kept climbing as the business grew. And in the nutrition and fitness world, the hardest problem of all is retention.
An All-in-One Program He Could Make His Own
Switching to TapMango about two and a half years ago, Wade built a fully customizable program: points, VIP tiers, and virtual punch cards, all promoted on counter displays and walked through at checkout. Just as important, one tool replaced two, with SMS and email built in, so marketing, rewards, and customer data finally lived in one place.
Then he turned it into a texting machine.
A Texting Machine That Runs Itself
SMS is the heart of it. An active text club hears from the store once or twice a week, and the keywords feature turns one-off interactions into communities: text a keyword to join the run club and you are dropped into the store’s Strava group, complete with routes, run dates, and raffles.
The groups feature does the heavy lifting. Local gyms, VIP tiers, transformation challenges, and fundraising drives each get their own group, so the right message reaches the right people. Best of all, campaigns can be scheduled weeks ahead, so a one-person marketing operation can line up a whole holiday weekend on a Thursday and walk away.
“We’ve always had the best luck with SMS. What’s really cool is the way I’m able to group people, I really take advantage of the keywords feature. Whether it’s through keywords, automations, or manually adding people, the groups feature is what keeps them engaged.”
“I can schedule out a whole weekend of marketing on a Thursday and not worry about it. I literally have TapMango texting people all day long through automations and campaigns. My favorite part is the customizability and the fact that I can schedule and automate everything.”
“Whoever was working with me really walked through everything and all the features, and they imported our customers and explained the groups. I’m always in the support message window too, talking through ideas and how to make different things work.”
“If you’re wanting a reward program that people actually use, I recommend it.”
Ready to Build Loyalty That Lasts?
Nutrishop Riverside & Moreno Valley uses TapMango for loyalty, SMS marketing, automations, and customer engagement across both stores.
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