The Gift That Keeps On Giving Source: Law Inc In life, there’s no better feeling than receiving a present from someone, even more so when it’s least expected. The surprise of a gift is a gesture that let’s a person know that they are cared for, and it creates a stronger bond between the giver and the receiver. However, this does not have to be limited to an exchange between two individuals, as businesses can take advantage of the power of ‘giving’ to strengthen their relationships with their customers. A business’ gift to their customers could be anything from a free coffee on their birthday, to discounts on their purchases; what is important is that as…
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